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YELIR WORLD

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YELIR WORLD YELIR WORL D is an online men’s luxury fashion brand which was founded in 2017 by Joshua Riley and Joe Johnson. YELIR WOLRD have looked to create a brand where ease and comfort meets quality and style. They have a large collection of products including clothing, headwear, and accessories.   The brand has grown massively in the UK over the past 4/5 years, surpassing over 130k followers on Instagram and being endorsed by many different footballers and celebrities including Wayne Rooney. In 2021, It was expected that the brand would turn over just shy of £9 million.   Their wide variety of caps is arguably one of their most popular products, they come in a number of different colour ways and are all priced at around £50.    There matching tracksuits are also incredibly popular, with hoodies being priced at £125 and joggers priced at £75, some may argue that this is quite pricy for a tracksuit however the quality of the products speak for them self, and I bel...

Broken Planet Market

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Broken Planet Market   Broken Planet Market, led by partners Lukas Zvinkas and Indre Narbutaite, used their spare time during Lockdown to become one of the UK’s fastest growing streetwear brands, they take their inspirations from American hip hop stars and outer space. In the short time they have been trading they have managed to surpass over 50,000 customers across the world. They have sustainability at the forefront of their brand which I believe adds to their success   Broken Planet Market focuses on oversized garments such as hoodies and joggies which have a graphic heavy focus. Their main inspirations come from figures such as Kanye West and Travis Scott, both who have a heavy influence in terms of street wear and fashion, especially in younger demographics.   When Broken Planet Market first started, they ordered only around 5 garment samples, which they then walked about the streets of London with whilst gathering people’s opinions on the brand, they took videos whi...

Cole Buxton

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Cole Buxton   The Cole Buxton Brand is a collection of ‘Daily Essentials’. There concept started off back in 2014, with the idea of redefining sportswear for the modern man’s lifestyle, they had the aim of creating a simple yet effective brand which offered a range of ‘essentials’ that the modern man could wear every day whilst putting quality at the forefront. However, not only have they achieved this goal, but have also massively expanded on this.   In an Interview with END Clothing, a company whom Cole Buxton now have a close relationship with, Cole Buxton alongside the co-owner Johnny Wilson, spoke about how he managed to smash the glass ceiling of being known as your typical ‘Instagram Brand’ to now being a cult favourite within the industry in the UK.                Cole Buxton may already be a well-established Digital Brand, they are now beginning to see the value in having ‘Physical touchpoints’ for consumers, They...

Represent

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Represent   About Represent    Represent is a Luxury British Street wear brand created by two brothers, George, and Mike Heaton. Represent was created over a decade ago when George Heaton began to sell his art, in the form graphics on t-shirts and hoodies.  Their first product release was in 2012 and consisted of 20 box logo t-shirts. Progress for Represent was slow, however they have become massive in the UK over the past 5 years and have an increasing presence in the rest of Europe and America. Represent has went from a small start-up business to a large multi-million company all in the space of a decade, Having over a £10m turn over in 2018 alone, Represent is also a popular brand in the celebrity space with both Dua Lipa and Justin Bieber seen wearing the brand multiple times.     Represent are hugely popular amongst Gen Z ,due their clothing and footwear being incredibly high quality, yet extremely affordable compared to some of their competi...

ARNE

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ARNE  O ne of the most popular clothing brands for men in the UK over the past few years Undoubtably is ARNE. ARNE  provide men a place to shop, where all their needs can be met, this is because unlike other brands, that may only focus on one or two product lines ARNE provide a wide variety of products to suit all needs and occasions. Going to a wedding? ARNE has you covered with their wide range of smart shirt and trousers.Maybe you’re looking for something to chill out in during the week? ARNE has a wide range of tracksuit lines in a variety of colours that would be perfect for this. About ARNE   ARNE was founded by two brothers in 2018, after dreaming of starting their own clothing brand together. Their main reason for why they wanted to start the brand is because they could both clearly envision the type and style of clothing, they as young men would like to wear, however where unable to find it in any brands that already exist . Therefore, they decided to start ...